The goal of the campaign was to expand the target audience of an existing product. My teammate and I chose Johnson's Baby Oil and broadened its audience to include women aged 50 and above. These women prioritize their appearance, view self-care as a significant part of their lives, and seek an accessible and affordable solution to meet their anti-aging needs.
the problems
Affordable pricing
The anti-aging product market often features high price points, whereas baby oil delivers effective results at an accessible cost.
The anti-aging product market often features high price points, whereas baby oil delivers effective results at an accessible cost.
The need for anti-aging products
Women aged 50 and above often face dry skin and a lack of hydration, leading them to seek a solution that provides intensive moisture and helps reduce wrinkles.
Women aged 50 and above often face dry skin and a lack of hydration, leading them to seek a solution that provides intensive moisture and helps reduce wrinkles.
Trust and confidence in the product – what is good for my children and grandchildren is certainly suitable for my use as well.
the solution
To allow women aged 50 and above to use baby oil in order to prevent skin aging and provide the nourishment it needs, developing supple, hydrated, elastic, and youthful skin, at an affordable and accessible price.
THE CONCEPT
We incorporated the bottle's transparency element into both the design and the content writing.
We emphasized the emotional aspect to create a deeper and more emotional connection with our target audience.
We emphasized the emotional aspect to create a deeper and more emotional connection with our target audience.
the products
Internet banner
poster
Landing page
Pop up
Guerrilla Marketing
The project was created as part of my academic studies.
